Career reshuffle further intensifies

Furniture leather is an important upstream profession in furniture, and with the development of the furniture industry, the furniture leather industry has also been developed synchronously. At present, although there are no leather production enterprises in Heilongjiang, it has become an important gathering place for furniture leather distribution in China. Domestic leather manufacturers from Hebei, Zhejiang, and other regions have established direct stores or distribution points in Longjiang. The huge furniture mall in Longjiang has attracted thousands of leather dealers to open stores here. Unileather is also an example of this, and it is reported that the marketing center for Unileather's transformation has recently opened. Why is the leather industry so hot and opening new stores in the face of adversity?

Qian Jifu believed that two years ago, the furniture and leather shopping mall in Longjiang was already saturated. Now that professional brands are emerging, it also indicates that other brands are declining. This is a reflection of the further deepening of professional brands, and the process of professional reshuffle is underway. Furniture is a traditional profession, and no matter how bad the external environment is, the furniture profession has always been a sunny profession. As the upstream of furniture, the furniture and leather profession will not have a major decline. However, this year, the situation is very uncertain, and the leather profession will face significant challenges. Qian Jifu continued to tell reporters that in recent years, furniture companies that used to export have shifted a large number to domestic sales, and furniture exports in Heilongjiang have shrunk by about 20-30%; The cake for domestic sales is only that big, coupled with the real estate regulation in China, which further tightens the market share of shopping malls. Especially in these two years, they have been a hurdle. Just endure this winter and you will see spring

Brand integration will become the mainstream of development

From the perspective of career development, in recent years, the furniture and leather industry has undergone significant changes. Furniture and leather dealers are divided into two categories. One is manufacturers with their own backgrounds, such as Pinyuan Leather and Rising Leather, who only act as agents for leather products from one manufacturer. One type is distributors who integrate various products under their own brand, which can be referred to as brand integration distributors. For example, Xinqixiu Younai Leather, Yashima Leather, and Xinmeixing Leather.

From the response of the shopping mall, brand integrators have gradually become the backbone of the profession, and more and more furniture companies in Longjiang choose to collaborate with these brand integrators and distributors. A new force has emerged in the furniture and leather industry, beginning to disrupt the distribution format of this profession. Qian Jifu told reporters that based on the current competition, the proportion of these two types of dealers is equally divided. However, brand integrators will become the mainstream force in the shopping mall.

What is the reason for this? Distributors with factory backgrounds belong to the production and sales chain. On the other hand, brand integrators are distributors and traders. The concepts of manufacturers and traders are different. Traders value customer needs more, while manufacturers often do not understand the needs of the market, easily ignoring the market and ultimately losing the market. Qian Jifu further pointed out that being a distributor of only one factory is not conducive to improving product quality. Firstly, these types of distributors directly purchase products from a factory, so they have no choice but to push the products to the market regardless of whether they are suitable for the market. In this situation, there is a situation of deception and a situation of furniture factories returning goods. There will be no collaboration or social interaction in the future. Brand integrators tend to consider the attitude of furniture manufacturers, and only high-quality leather can win orders from furniture manufacturers. Brand integrators have the right to choose more varieties of products to meet the various characteristics and requirements of the entire shopping mall.

Some industry insiders believe that the presentation of integrated brand distribution is beneficial for the profession and can force leather manufacturers to continuously improve and innovate. As the upstream of furniture enterprises, the improvement and innovation of leather brands will benefit the overall improvement of the industry.

Article source: Jiangmen Leather Punching Machinehttp://www.hslichuang.com/